- Case Study 02 – Good Glass
Strategic workshop brings clarity to brand vision and cellar door
How a focused workshop helped a small-batch wine and spirits maker get clear on who they're for, what they stand for, and how to translate their brand identity from online to cellar door.
CLIENT
Sons & Daughters
YEAR
2025
SCOPE
Strategy
ROLE
Strategy
The Opportunity
Sons & Daughters is a small-batch premium wine and spirits maker in the Margaret River region. In spring 2025, the founders were preparing to open their new cellar door on the main street of one of Western Australia’s most visited tourist towns, timed for the high season summer period.
With a premium product, a respected local name, and a prime location, they had an immediate opportunity to capture the interest of weekend wanderers discovering them for the first time. With limited prior brand awareness and online exposure, they needed to clearly define who they serve and why, and draw a direct line between that clarity and the business vision.
Strategic Positioning
Sons & Daughters initially came to HiContrast with immediate executional needs, signage, label refinements, and website updates ahead of opening. But after an initial discovery call, it became clear that what would serve them most wasn’t only production. It was brand clarity and strategic direction first.
The founders agreed to a focused one-to-one strategy workshop before the season began.
We mapped the competitive landscape, explored aspirational benchmarks, and defined a clear ideal customer profile. Importantly, this wasn’t a rebrand. It wasn’t a repositioning. It was a return to the original vision established at the company’s inception, articulated clearly, applied consistently, and ready to guide every decision as the business headed into its biggest season.
From the cellar door experience to the online presence, Sons and Daughters left the workshop knowing exactly who they were for and how they wanted those people to feel from the moment they walked through the door.
The Outcome
The workshop delivered immediate clarity and a strategic brand identity document to guide the team forward. Additional recommendations covered the website audit, label design refinements, and wine renders to support the seasonal launch.
“The strategy workshop helped align us on the same page. We know where we’re going and we’re sticking to that – when people give us advice on this and that, we just go back to what we know is true and don’t get pulled in other directions”
Quentin Gobgrets
Sons and Daughters Founder
Creative Expertise
STRATEGY
- Brand workshop (one-to-one)
- Competitive landscape mapping
- Ideal customer profiling
- Strategic brand identity document
DESIGN
- Wine label design
- Wine bottle renders
- Website audit and recommendations
Project Showcase
iGrain – Brand repositioning and identity refresh gains competitor acquisition for grain trading platform
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PharmMap – UI refresh enables Healthcare Analytics platform break into global markets
Evermed – Assisting a healthtech startup from rapid prototype to phase 01 launch
Surfside – Repositioning a community church to align new vision after 25 years
Puravida Study – Selling the Australian lifestyle dream to the world through international education
iGrain – Brand repositioning and identity refresh gains competitor acquisition for grain trading platform
Good Glass – From garage ding repairs to surfboard laminating co
PharmMap – UI refresh enables Healthcare Analytics platform break into global markets
Evermed – Assisting a healthtech startup from rapid prototype to phase 01 launch
Surfside – Repositioning a community church to align new vision after 25 years
Puravida Study – Selling the Australian lifestyle dream to the world through international education